Refocusing the Disiplina Muna National Advocacy Campaign Towards Defeating the COVID-19 Pandemic through the “BIDA ANG MAY DISIPLINA: SOLUSYON SA COVID-19” Program.
The Disiplina Muna national advocacy campaign is an initiative of the DILG as the Chair of the Cabinet’s Participatory Governance Cluster (PGC) which seeks to rebuild the culture of discipline among Filipinos as a means of fostering people’s participation, which is one of the tenets of good governance.
Its objective is to increase the consciousness among Filipinos of their critical role in sustainable and inclusive development and maintenance of peace and order as a shared responsibility, through the concerted efforts of the national and local governments, private sector, civil society and the media in a whole-of-nation approach.
It was launched on November 6, 2019 in the country’s capital city of Manila with its first local chief executive (LCE) ambassador, Mayor Francisco “lsko Moreno” Domagoso.
Following the issuance of DILG Memorandum Circular No. 2019-181 dated October 24, 2019, many of DILG Regional Offices, DILG attached agencies, and LGUs have rolled out the Disiplina Muna campaign in their respective organizations and jurisdictions to the key target audience namely the youth, the young professionals, and the general public.
This Department is one of the members of the Inter-Agency Task Force for the Management of Emerging Infectious Disease (IATF-EID) and is the vice-chair of the National Task Force (NTF) against COVID-19.
The Department of Health (DOH) together with the Presidential Communications Operations Office (PCOO) and this Department is currently leading the implementation of “BIDA Solusyon sa COV/O-19” which aims to encourage the Filipino people to take an active role in the fight against our common enemy: COV!D-19 (the “COntraVIDa”).
BIDA Solusyon promotes the active role of individuals in the fight against COVID-19 by practicing the following behaviors under the acronym BIDA:
B – Bawal walang mask
I – I-sanitize ang mga kamay, iwas-hawak sa mga bagay
D – Dumitansya ng isang metro
A – Alamin ang totoong impormasyon
The DILG and DOH have agreed to consolidate the Disiplina Muna advocacy campaign and the BIDA Solusyon sa COVID-19 into a common advocacy campaign dubbed as “BIDA ang May Disiplina: Solusyon sa COVID-19″ that emphasizes the importance of individual self-discipline and behavior change as one of the solutions to beat COVID-19 in order to secure the safety of families and the nation thus the slogan, “Ligtas ang Bayan, Ligtas ang Pami/ya.”
To support the BIDA ang May Disiplina campaign, the DILG has partnered with Limitless Lab, a group of digital graphics designers, through their Adapt PH campaign that aims to utilize the power of design and the nudge theory to help change behaviors of Filipinos with regard to COVID-19 minimum safety guidelines. The group provides five open source toolkits for key sectors namely: the local government units (LGUs); micro, small, and medium enterprises (MSMEs, including sari-sari stores); public markets; schools; and public utility vehicles. These will be made available to be downloaded online for free.